Addis Ababa / Nairobi, 2 April 2020 – The Ethiopian Agricultural Transformation Agency (ATA) and Mercy Corps’ AgriFin program have signed a Memorandum of Understanding (MoU) to support ATA implement develop a data hub through which ATA will be able to derive insights from, and provide data-driven holistic solutions to  farmers.  The data hub will also enable ATA to implement a digital farm-management tool enabling farmers to make data-driven decisions, and improve existing processes and performances within ATA’s Farmer Production Clusters (FPC) program. The agreement was signed by ATA CEO Khalid Bomba and Mercy Corps/Agrifin Program Director, Leesa Shrader, in Addis Ababa and Nairobi.

This partnership is an exciting and bold initiative for the two institutions. Since the initiation of the partnership last year, Mercy Corps’ AgriFin program has been supporting the ATA and its FPC program to design and test high-impact digital solutions for smallholder farmers. These solutions will ultimately be scaled, benefiting the 2.5 million smallholder farmers under the FPCs,” ATA CEO Mr. Khalid Bomba said.

Through the ATA-Mercy Corps AgriFin partnership, ATA is piloting Cropin’s SmartFarm platform, which will enable the organization to obtain real-time insights on the FPCs across various geographies, enabling it to provide timely recommendations and guidance to individual smallholder farmers as well as clusters based on these insights.

ATA has always been at the forefront of technology innovation for the agricultural sector in Ethiopia, indeed across Africa,” said AgriFin Program Director, Ms. Leesa Shrader. She added, “Mercy Corps is honored to work with the ATA team to help them take their work to the next level, combining data and building responsive digital systems which can inform government, private sector and smallholder farmers’ critical work in agriculture, building a solid foundation for Ethiopia’s food security and economic growth.”

The ATA will develop and scale a solution to meet the financial and productive needs of smallholder farmers in Ethiopia while working with the Mercy Corps’ AgriFin program as a strategic partner to assist in the potential roll-out of the project. Mercy Corps’ AgriFin aims at leveraging the power, convenience and prevalence of mobile phones to help smallholder farmers access digital services and boost their harvest, production, and ultimately their incomes.

CropIn delivers future-ready farming solutions to the entire agriculture sector, including decision making tools that bring consistency, dependability and sustainability to agri-businesses. The ATA will use the platform to provide decision makers with complete visibility to the activities taking place at each of the FPCs and utilize the data to support in decision making. The platform will also equip Development Agents (DAs) with updated information that they can use to deliver timely information and advisories to farmers. The tools will enable the ATA and its stakeholders to analyze and interpret data to make actionable recommendations.

For more information, please contact:

Dagmawi Zeleke, ATA Senior Communications Officer | dagmawi.zeleke@ata.gov.et | +251911181353

Loza Mesfin, ATA Communications Director | loza.mesfin@ata.gov.et | +251 911 144 194

Muthoni Mugo, Mercy Corps/AgriFin MErL and Communications Officer | mumugo@mercycorps.org | +254 705 212 528

Grace Ndungu, Mercy Corps Africa Media and Communications Manager | gndungu@mercycorps.org | +254 722 890 551

About Ethiopian Agricultural Transformation Agency (ATA)

The ATA is a strategy and delivery-oriented government agency created to help accelerate the growth and transformation of Ethiopia’s agriculture sector. The Agency’s mandate is focused solely on improving the livelihoods of smallholder farmers across the country.

 About Mercy Corps AgriFin

Mercy Corps is a leading global humanitarian agency saving and improving lives in the world’s toughest places. With a network of experienced professionals in more than 40 countries, we partner with local communities to put bold ideas into action to help people recover, overcome hardship and build better lives. Now, and for the future. The AgriFin program is an innovation catalyst leveraging a powerful network of private and government partners working together to improve farmer resilience.

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